Archive for the ‘Renting & Real Estate’ Category

Do real estate companies hide affiliations on purpose?

All Night Designer asked:


I visit allot of real estate company websites as part of my work. I have noticed many real estate companies calling themselves Joe’s Realty or whatever and buried clear at the page bottom you will find the logo of the main company. You would think with the amount of money it probably cost to be an affiliate that they would promote the fact that they are. I have seen this for all the Major Real Estate companies. So is it just bad marketing, or do they not want people to know they are part of a Real Estate chain? It would be like a huge car dealership for any auto manufacturer calling themselves Joe’s Cars.

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